If you’re about to convert a new idea into a full-fledged business and confused about what to opt for getting closer to the audience. Then no doubt, you have an enormous way in the market to choose.
But you should know what suits you the best. Hence we came up with this beautiful idea of writing a piece to guide you regarding using the push notification service effectively.
The Push notifications are, no doubt a great way to communicate with your users and subscribers. A study by Localytics, 52% of smartphone users have push enabled on their devices, and this percentage can benefit your business in the following ways:
- It can help you in directing users to your social media channels
- You can also promote products and services (uniquely special offers)
- It is the best option for building trust and brand reputation by delivering valuable content
- Through it, you can also engage users who aren’t currently on your site
Instead of getting overly aggressive and spammy, you should always focus on delivering value to your audience through push notifications so that you can build a trustworthy business and run it for the longer term.
The push notification can help a new start-up in the following mentioned ways.
The mobile apps do have a lot of users or subscribers who intentionally have downloaded the app but never used it. To overcome this problem, push notifications have emerged as a good way to turn these inactive users into active users.
A study by Urban Airship says that sending high-value push notifications can increase app retention rates by 3-10 times. It is because the retention rate for users who opt into mobile notifications is much higher on average.
With the help of notification messages, you can provide your users with thoughtful breaking news, personalized offers, and reminders. You should show direct personal value in your messages because this way, you’re much more likely to retain users for the long term.
Increase Conversion Rates
Timeliness marketing should be one of the most focused subjects to increase conversion rates because it can notify customers or create a sense of urgency. For instance, Once La Redoute had a problem with abandoned and left carts. People were adding items to their carts but were leaving the store before completing their purchases.
To resolve this problem and get back the lost customers, La Redoute started a brand new push notification campaign where users were alerted if they left the store with any item still in their cart. By using the help of push notifications, the start-ups can increase their retargeting CTR by 2-3 times compared to classic mobile ads.
You can trigger immediate purchases by using push notification services. It also lets you send informative messages to the users and let them know about special discounts or limited-time offers in your online shop. Moreover, it can turn to give you sales in a single click or tap.
Target the Right Users
The Mobile applications may ask for a user’s permission to access their location. If with any mean, they grant it. Then it means you got a golden opportunity to personalize the customer experience with location-specific push notifications.
Through it, you can send offers that apply to users in a specific region based on their time zone. It can help you to target users according to country, state, or city, or other metrics.
Track Actionable Metrics
Among the thousands of significant benefits of push notifications, the capability to track user behavior is considered as one of the most significant. Push notifications offer complex but important analytic data, which helps to improve, open rates, open times, and engagement.
Moreover, with push notifications, you can always get valuable insights into user behavior, which includes interaction times and CTR to observe which types of messages are more likely to be opened.
The metrics are based on user behavior data; by using it, you can create a campaign that can connect better with users.
Enhance Brand Consistency
If you want to alert customers for a last-minute deal, coupons, and special offers, then the push messages are a powerful way to achieve the desired results. They form a complementary marketing channel where you can always give value-added information about your brand.
Moreover, the mobile app push notifications always offer a strong recognition and open a branding channel by allowing you to use logos in messages, whether you’re using any android or iOS push notification service.
The subscribers are more likely to remember timely push notifications, Hence don’t ignore the timeliness concept.
Improve Your Customer Care Strategy with Useful Content
Push notifications enhance the customer’s experience. It is because they’re less intrusive than other forms of user engagement practices. With it, the push notifications can effectively drive traffic and help users by providing useful information.
It also allows the users to keep up with the offers, promotions, and latest updates. The content of push messages is a great tool to draw users’ attention.
But you have to make your notifications valuable, time-sensitive, friendly with a personal tone. The Leanplum says that the individualized or personalized messages have 4X open rate of generic messages. Hence, always go for more relevant and personal notifications to achieve better results.
Reduce Efforts in the Customer Journey
Push notification services can also carry deep links in the messages that also helps you to direct users to a certain place or page in your app, whereas the deep links is an effective way to engage users with your app, Moreover, and with the use of a powerful call to action it causes users to perform the required action.
We hope that our piece helped to understand the complexity of push notifications. Don’t forget to mention you’re feeding back down below in the comment box so that we can create a better platform for your learning process.